Michael J. Casey is the chairman of CoinDesk’s advisory board and a senior advisor for blockchain research at MIT’s Digital Currency Initiative.
The following article originally appeared in CoinDesk Weekly, a custom-curated newsletter delivered every Sunday exclusively to our subscribers.
Cash appears to be disappearing from China’s teeming cities.
Foreign tourists talk of struggling to buy things because they don’t have Alipay or WeChat Pay installed on their smartphones and because merchants no longer bother to accept the banknotes they get from ATMs.
These stories elicit fascination among Americans, but not much more. Here in the U.S., many can’t grasp what the big deal is about digital payments. After all, pulling a credit card from your wallet isn’t much more inconvenient than pulling a smartphone out of your pocket and it costs you – if not the merchant – no more than if you used cash. To the average American, China’s system seems no different from Venmo or Paypal, just more pervasive.
But as Andreessen Horowitz partner Connie Chan told me during a fireside chat at the HYTSA conference at Stanford a week ago, the real benefits of China’s cashless revolution lie in how this new, software-based system of value exchange has become a platform on which new business models can be built.
Digitizing payments in this way, at very low cost, enables micropayments and seamless integration across different service providers, which in turn means merchants can provide a variety of new services to customers over an app. This helps to enhance the user’ experience, boost loyalty and engagement, and build network value.
Consider how Kuguo, the most popular of a number of Chinese music apps, provides “song coins” to fans, based on their level of engagement, which they can exchange into renminbi, the local currency.
Essentially, by removing intermediation costs from the payments system, Alibaba affiliate Ant Financial’s Alipay and Tencent’s WeChat Pay – which together now boast a billion users, according to Aite Group – have created a seamless foundation for a whole new digital economy. Chan says this is where U.S. app developers are being left behind, because their products can’t integrate with this new model.
The relevance in this for CoinDesk readers, with their interest in cryptocurrency and blockchain technology, starts with the fact that this dream of a seamless, micropayments-enabled system of hitherto impossible new services is one that’s often cited by crypto enthusiasts.
So, does China prove that you don’t need a blockchain to build a new Internet of Value, powered by device-to-device exchanges in an Internet of Things economy?
Well, yes, and, no.
Crypto dream, Chinese characteristics
There is a very real and illuminating limit to China’s system: It can’t easily go outside its borders.
Although some U.S.-based providers are now creating services for Chinese tourists so they can buy things in America with their WeChat Pay or Alipay accounts, most of the activity on these networks happens in China. Most importantly, while Alipay and WeChat Pay are trying to crack other markets, there is no cross-currency facility. For all intents and purposes, this “cashless revolution” is happening within the boundaries of a renminbi universe.
The reason for that is that unlike cryptocurrency systems, the Chinese digital payments system is entirely built on the rails of the Chinese banking system, which deals almost exclusively in the Chinese currency. In that sense, it does share a foundation more like Venmo’s and Paypal’s, whose accounts also settle back into the banking system, than that of bitcoin or other cryptocurrencies.
The big difference is that for a host of reasons, the banks don’t charge the same kind of exorbitant interchange fees to Chinese merchants that U.S. banks do to U.S. businesses, allowing the digital payments providers to build a much more fluid micropayments model on top.
But here’s the thing: the Chinese banking system is essentially an instrument of Chinese policymaking. The four biggest banks make up the bulk of the financial system and are all majority government-owned. Their capacity to make profits, essentially on the spread they charge for loans over what they pay for deposits, is enabled by a carefully managed monetary policy. The People’s Bank of China sets a ceiling for deposit rates – often below inflation – and can get away with that because it imposes capital controls on savers to prevent them fleeing low rates for higher-earning currencies.
To be sure, Ant Financial and Tencent both have a variety of financial and banking licenses of their own. But their own financial profits are very much enabled by the same interest rate policy framework that a wider state-run Chinese banking system is compelled to accept.
For now, that policy framework has sustained a quid pro quo arrangement with Chinese savers, who more or less support a banking system that otherwise eats into their savings because the benefits are manifest in continued economic growth and in services like those of Tencent and Alibaba.
But for some time, there has been an expectation that China, in its desire to “internationalize” the renminbi, will relax both its interest rate and capital controls, which could seriously undermine banks’ profit margins. If China were also to allow more private and foreign investment into the banks, would those institutions continue to subsidize the digital payments economy? Maybe, maybe not.
Since we can’t be like China, maybe embrace crypto?
The bigger point is that China’s circumstances are unique. There aren’t many governments, if any, that could get away with this kind of control over the banking system. Others have tried – such as Venezuela and Argentina – and have destroyed confidence in their currencies in the process.
So, if the rest of the world can’t use compliant banks to subsidize a fluid, digital payments system, what instead will it use as the platform?
The answer may well lie in cryptocurrency and blockchain-based protocols. And as the race to build a stablecoin proceeds, a foundation for something that could viably compete with China’s model may emerge. It might even go one step better, as it would allow for cross-border payments.
As U.S. government officials look nervously across the Pacific at China’s growing economic clout, rather than launching destructive trade wars that do nothing but prop up outdated, 20th-century industries, they should instead be figuring out how to emulate and compete with China’s new Internet of Value model for business development and innovation.
It’s in that context that they should be looking at cryptocurrencies and blockchain technology less as a threat and more as an opportunity.
Cashless payments in China image via Shutterstock
How To Choose The Right Outdoor patio Furniture?
A complete home is signified by their indoor and outdoor living space in some cases. How you enjoy the moments of good weather with other individuals in the organic settings adds to the experience of a well established living space. This can encompass holiday parties, BBQ’s, family reunions etc. Now choosing the right Outdoor patio furniture so you can be the center of all the attention will require you to have a bit of common knowledge under your belt.
In this article we will be covering just that and more so that you are fully equipped to begin your search for the right outdoor patio furniture for your home.
Why Should You Create An Outdoor Patio
There are many reasons as to why a homeowner should look to cultivate their outdoor patio living space. One of the seasons being that it will substantially increase the value of your home. On average most homeowners are able to sell their homes at a 10% increase with outdoor patio furnishings added to their living space.
Moreover, cultivating a backyard oasis is the perfect strategy to become a host for any kind of social gatherings and events. Birthdays, Holiday occasions, or random get togethers are included in these gatherings. It can prove to be a cheaper alternative to going out to bars or clubs and with menial risks in play as well.
How To Cultivate Your Outdoor Living Space
First and foremost, you must take into consideration the physical amount of space that you have in your outdoor area. You will need to leave room so you can easily move around the furniture, pull out chairs, or recline seats back fully. If you have a small porch, you may not be able to fit a full outdoor dining set and will need to compromise on a smaller piece of furniture.
In order to begin furnishing your outdoor living space what you will primarily want to focus on is the space that you have to work with. Take a full measurement of the space you’d like to furnish.
This can help you in the planning or pre planning phase of where you’d like to set up your furniture pieces and ultimately make the process less of a trial and error venture.
You will need 2 different kinds of measurements to depict an accurate sizing of your outdoor living space:
- Find the square footage of your deck or yard by finding its length x width of the area.
- Find the surface area of your space by sectioning off the space if it is not a perfect square or rectangle and calculate the square footage of each individual section.
- Finding the surface area in this regard can help you visualize what pieces of furniture can fit into each section of the outdoor space.
Depending on whether or not you are the homeowner of your living space can also play a part in what furniture types you use to furnish your patio with.
In most cases where an individual is renting a property it may not be the most ideal solution to furnish their outdoor space with dubious amounts of heavy or large types of furniture. This can potentially be a considerable obstacle if and when the renter decides to move to another home location.
In this situation an alternative would be utilizing smaller or lightweight furniture to furnish this space to minimize the inconvenience of moving the furniture when that day arrives.
Another obstacle some renters face is whether or not certain furniture types and colors are allowed to be used to decorate a living space. There are some landlords who provide restrictions on certain aesthetics in open and visible spaces to protect the integral design of the property as a whole.
On the other hand if you are the owner of your living space then you automatically have many more options as to how you want your outdoor space to be designed. You would essentially have the final say in the type of coloring and furniture types you use to decorate with.
Plan For The Weather
Before furnishing your outdoor living space it is vital that you plan for the weather or climate. Weather plays a big part in determining how long your furniture lasts outside under the sun so it is best to keep an eye open for certain materials that thrive in your weather conditions.
Buying the wrong type of furniture in this case can increase the rate of weathering and deterioration for your furniture so it is best not to sweep this aspect of patio planning under the rug.
For instance for those who find themselves living next to the ocean or other large bodies of water it is best to abstain from furnishing your patio with metal furniture types they are more prone to rust. An alternative for this setting would be to go for synthetic materials or coated wood types of furniture to counteract water damage.
In windier climates it is best to use heavier types of furnishings to avoid your pieces being moved around the space due to the strong winds.
In climates of regular heat, owners should look for furniture types that have lighter hues to avoid attracting the sunlight which will inevitably make the piece too hot to sit on. Lighter colors will also counteract the color fading qualities of too much sunlight that typically occurs in darker and vibrant colors.
Canopies and umbrellas can be put into the setting to counteract the effects of the sunlight but moreover you can opt in for wooden materials as metal and synthetic materials typically tend to get a lot hotter.
Cold weather also works in deteriorating the materials used in your outdoor patio furniture. Wood can crack when the spring heat rolls back in after being too cold for months and other materials can freeze over to be too cold to sit on.
It is suggested that in periods of extreme cold weather a homeowner properly stores their furniture properly or uses a furniture covering to counteract the cold.
Rain can be the most active factor that deteriorates your outdoor patio furniture. In wooden types of furniture rain will work to soften its structure and in metal the rain will prompt the progress of rust to occur.
In climates where rain is common it is suggested to use synthetic resin built furniture pieces as these are essentially immune to the weathering effects of rain. Moreover, synthetic resin dries incredibly faster than wood or metal frameworks.
Furniture Covers are the best solution in climates with regular periods of rain to protect your pieces.
Buying On a Budget
To avoid any potential disappointments when you are browsing stores or websites for your outdoor patio furnishings you will need to evaluate your intended budget for this project. Depending on what material is used for an individual piece of furniture or patio set heavily correlates to the pricing of the piece.
Most of the time they can be a bit pricey, especially the flashier ones. But all is not lost. There are plenty of classy and beautiful alternatives to giving up an arm and a leg for the teak sofa.
As with most types of furniture, higher quality materials tend to come at a higher price.
Allow yourself to slowly build your dream patio over time. Resist the temptation to go all out at once for a set as this can significantly benefit your funds. Opt- in for the one piece at a time to save yourself a bit of buying power.
Best Season To Purchase Outdoor Furniture
When you are looking for furniture pieces or sets at a discounted price you will want to wait for seasonal offers to occur after the fact. The season in reference is typically after the summer towards the beginning of autumn. In this part of the year deals and discounts are ramped through the industry and you will likely find mahogany furniture at much more affordable price options.
However, if you want the best variety of options, start shopping towards the end of winter. This is usually when stores are getting in their latest shipments for the upcoming designs for spring and summer.
For the most ideal rates and discounts shop for furniture pieces directly after the winter. These dramatic price drops are typically due to distributors receiving their new shipments for the upcoming season and will need to sell off the leftovers from last year to make inventory space as quickly as possible.
Cultivating your home’s outdoor patio setting can be an exciting and very rewarding experience for you and family. It represents the awesome future possibilities of endless game nights, BBQ’s and other social gathering experiences that just adds a bit more flavor to your life as a whole. We hope this article has aided you in the buying process of what materials to look out for and when to shop the market for your furniture pieces.
Also Read: Is white outdoor furniture a bad idea?
Is white outdoor furniture a bad idea? ￼
With more and more homeowners looking to enter the outdoor patio furniture scene. Many of these individuals are looking to furnish their outdoor living space with only the best of the best-looking furniture and color schemes. “What color sets look best on my outdoor patio?” “What material furniture should I purchase if I want to leave my furniture under the elements?” What’s in style and what’s out of style, seems to be on the forefront of any homeowner’s mind regarding how they decorate their outside patio. Well, wonder no more folks. We’ve got a scoop on some pretty simple tips you should look out for when purchasing your outdoor patio furniture.
Below we have tackled some of the most popular questions on soon-to-be outdoor patio owners, let’s get right into it.
Should I Mix & Match Materials In My Furniture Look?
Well the short answer, without a doubt you should. Many people look for a Diverse selection of furniture materials to give their outdoor living space more of a pop in the eye and an overall ensemble-esque look. Think of it as an orchestra, you have a mixture of different stimulations from the low end, the cellos and bass, and from the high end, you have the viola and violin. All of these different frequencies make a beautiful sound or in this case a look.
A mixture of wooden material can go with kinds of dark metal and vice versa, the options are almost unlimited with how many different combinations a homeowner can come up with to decorate their outdoor living space, so get creative, you’ve got plenty of options.
How Can You Mix And Match Your Furniture’s Look?
Well first note there is no right way to create a piece of art, think of your outdoor patio furniture as a reflection of the homeowner’s style. Do what compliments your taste for starters. Enable yourself to grab the passion of creating what not only you and your family but others will enjoy but others too!
While you are gaining the passion for creating your own unique outdoor patio style, here are a few pointers when making sure your patio is up to the latest beauty standards. There are a few things to mix and match up that are scientifically proven to be captivating to the eye. These designs incorporate different aspects of the outdoor patio furniture look including the throw pillow, to the materials of the furniture themselves, and even the rugs underneath, or the drapes or ceiling fans above.
There are quite a few factors that go into making a good set of outdoor furniture but don’t let that deter you. Introducing the “Rule of Three”, this popular piece of design lingo is widely known within the industry. The rule of three states that if one thing is repeated three times then there is a neural connection in the human brain that recognizes a group.
This is one of the more widely accepted methods of mixing and matching. One section of your ensemble contains three either same colored or same material built items, and then the next section, and so on. This can create a unique look of passion and effort along with order and class. Sometimes the uniform look can just get a little boring if everything were to be blended in with one another.
Arrange By Construction Material
Mix And Match Based Off Of Materials
This is where the fun part happens. The pride and joy of any outdoor patio furniture is well the furniture. To be a bit more specific the type of furniture present in the outdoor patio ensemble. It is a good point to remember the rule of three when mixing and matching your materials. You can have a section dedicated to darkness and this could be the frames and pillows etc. you have complete freedom to get inspired.
An outdoor favorite consists of lighter hues to get the job done, yet those who regularly get together outside in the evening could go for a more autumn theme.
Arrange By Layout
Let’s say you have two furniture sets made from two different materials – one set is wicker, and the other is metal. Instead of mixing the two sets up, you can separate them into two physically distinct areas. Maybe the wicker will be for deep seating and the metal for dining.
Design Your Layout
For some homeowners, the outdoor patio furniture consists of multiple sections like a lounge area and an area to eat. If this sounds like your patio you can arrange your patio furniture by layout. In one section you have a certain material that could be wood, or metal, with the same or complimenting hues, and another section containing the same theme yet a different look altogether encompassing the material furniture type and color schemes.
In this outdoor patio furniture style, it can feel like an adventure. It can create the sense of reading a book even when you and your guests are moving on into a different section of the homeowner’s patio; it could resemble reading a different page of the same book.
The idea is to create two physically separated groups, so that the difference in style won’t be so obvious.
Use rugs to create a separation of the two groupings or planters. Or, create separate areas with statuary or hanging ornaments. Sure, you’ll probably still be able to see both groupings at once, so use color to unify them.
To boost that illustration further there could be a separator between the two sections. A sculpture, different levels of elevation, agriculture, pools, the list could go on. Yet even going as far as to make the separator, whatever may be part of the design should also be included. In this scenario, you could have a section dedicated to black colors and dark wood or metal furniture, a dark gray separator, and a completely different section of white outdoor patio furniture. The options are really endless.
While we’re here let’s address a quick subject.
Is Outdoor White Furniture A Bad Idea?
This is an interesting question because with the endless combinations of mixing and matching available to the homeowner there wouldn’t ever be a reason to say that white furniture is a bad idea. Not a reason in design that is. In Practicality, it does carry a bit more substance.
So, is white outdoor furniture a bad idea?
Short answer: yes.
Long answer: Yes, however! There are multiple things that can lead to a homeowner getting a headache from their white outdoor furniture. Dirty stains, overbearing heat, and high maintenance to name a few. Yet from a perspective of design and even persistence to keep a white furniture outdoor patio clean this can be absolutely astonishing.
White outdoor patio furniture can carry a lot of risks like stains from spilled drinks. White furniture can be a bad idea outside for practical reasons because if it gets messy well it will take a bit of effort to clean up depending on the material you choose.
The best solution, in this case, would be to incorporate lighter colored hues into the material of the hard furniture itself. For instance, a white marble table and chair with dark-colored fabrics inside and synonymous table garnish could make for a formidable outdoor patio design.
As an added plus the lighter hues of the hard material can generally be a whole lot easier to clean up.
We recommend to any homeowner looking to win the best-looking outdoor patio design in the neighborhood to minimize the white in fabrics as much as you can if you can help with the constant maintenance. If you are fully determined and equipped to get out the possible stains and dirt and dust then go for it, any of the standard’s extreme ranges of the color scale ( blacks and whites ) can really add to the pop and overall class of the setting.
For another, more low-maintenance colors utilize darker hues. These dark hues will make it very hard for dirt and other stains to pop up causing unsightly messes. While blacks may absorb a lot of the temperatures under a harsh beating sun, the hue is low maintenance as it can hide a few accidents here and there, still, tho cleanliness is key to bringing everything together seamlessly.
While there are many options available for future outdoor patio owners, experimentation is key. There are many small enhancements to the setting one can implement to mix and match certain looks. Not all of the pressure is necessarily on what kind of furniture you use.
Designing your outdoor patio can be a thrill of an experience and lots of homeowners love taking the opportunity to express themselves by creating extra space that is homey and will cater for many future gatherings to come. There is not a single right way to design your patio, as long as you don’t hold back on spilling your passion into the project you won’t have a single regret. Happy designing!
Available Outdoor Furniture Sets:
The Dangers of Black Hat SEO to Your Website
Many people believed that SEO was a deceptive marketing practice that involved fine-tuning the algorithm and using ways to persuade search engines that your website was the greatest result for search engines.
Many individuals, especially marketers at the time, believed that this was true, as with many new notions that appear on the horizon. This was never true a decade later. SEO experts created this strategy and concentrated their efforts on providing the greatest content to appear as the best result on many search engine pages in an organic manner. It’s now being commonly utilized by many companies who are dedicated to creating a strong online presence.
Google was not as advanced as it is now, but with its increased technical breakthroughs, it is simpler to recognize people who are attempting to “finesse” the algorithm. Black Hat SEO is a regularly utilized, yet frowned upon and unlawful, strategy employed by marketers to rank their websites. It’s critical to understand these strategies and the costs of engaging in Black Hat SEO. In this article, we will expand on the dangers of Black Hat SEO to your website.
What is Black Hat SEO?
The term “black hat SEO” refers to a collection of SEO tactics intended to boost a website’s ranking on search engine results pages (SERPs), which seems fairly innocent, but these practices violate search engines’ terms of service. The phrase “black hat” arose from the influence of western cinema. Black caps identify the bad ones, whereas white hats identify the good guys.
Appearing in search results is critical for business success, but there is a proper and incorrect method to achieve it. Black lack hat SEO is the incorrect route when it comes to securing a place on the first page of search engines.
Black hat SEO attempts to manipulate search engine algorithms rather than creating actual content that’s beneficial for the human race to digest. Instead of earning the right to rank high on search engine results pages, black hat SEO employs dubious methods to get you there. Continuous usage of black hat SEO strategies is more likely to harm than help your search engine presence.
Many fraudulent SEO businesses, computer hackers, and people who are just unscrupulous utilize black hat SEO. It is critical to understand that including any Black Hat SEO practices into your approach may result in your website being blacklisted from search engines. You may believe that no one would notice, but search engines have such a sophisticated algorithm, and with its ongoing technological improvements, you will undoubtedly be discovered.
The Risks of Black Hat SEO
There are several risks associated with Black Hat SEO. It is usual to shed the dark side while reaping the benefits of these techniques, but this will have long-term detrimental implications on your website’s reputation. Crawlers in search engines are continually working and assessing websites. You can be certain that your website will be identified as a black hat practitioner over time.
Websites that use Black Hat practices have been flagged as unethical, which can hurt your rankings and drive your page down the search engines, as well as being blacklisted or prohibited.
What is White Hat SEO?
While we have covered the basics of Black Hat SEO, there is another type of SEO strategy that is diametrically opposed to what the Black Hat gurus advocate. White Hat SEO is a set of legal and organic search engine optimization strategies that are aimed to boost the position of your website on search engine result pages.
White Hat SEO Techniques Examples:
- Using precise keyword research
- Creating a website for users, not only search engines
- Creating meta tags to improve relevancy
- Backlink to acceptable and reliable websites
- Link building using public-facing textual material
White Hat SEO is most commonly employed by individuals who wish to invest in their website for the long run. In contrast to Black Hat SEO, it is also known as ethical SEO. To do this, high-quality content and services must be provided, descriptive keywords must be used, and the website must be simple to use.
White Hat SEO is an Important Factor In SEO
Building a White Hat SEO is important for a website since if you don’t follow the standards, Google and other search engines may prohibit your site. Google, the world’s most popular search engine, is viewed by millions of people every day, and each visit represents the opportunity for a site to be discovered by a new user.
Google is an undeniably important source of traffic for a website, and being blacklisted can result in a significant decrease in website and even business traffic. You must consider all of the effort that is inherent in a website, as well as what would happen if it were blacklisted from the most popular search engine on the internet. Worse, once it is removed from Google, there is no assurance it will ever be featured again. A Google ban for life would have far-reaching ramifications for a website.
Black Hat SEO Vs. White Hat SEO
There is a huge difference between these two marketing tactics; white hat follows Google’s guidelines and develops an SEO plan that improves user experience while providing unique content. Black hat is a strategy that violates Google’s criteria and is often meant to not revolve around the human user; it is just concerned with high ranking.
The hazards of black hat SEO are emphasized by SEO practitioners because they decrease the originality of what SEO can genuinely achieve for your organization. SEO is one of the most powerful marketing strategies for increasing a company’s income and brand awareness. While this is popular, there are SEO agencies who believe in ranking your business the right way.
If you are a company owner who wants to market your brand and expand your services to everyone who is seeking it. White Hat SEO strategies will benefit you more than the other. Actually, if we’re being honest, no firm should use black hat methods; if they do, they’re gaming the system and will eventually be detected by Google crawlers.
If you made up your mind and you want to hire a good SEO partner, you should do your research before moving forward with anybody. See their case studies, understand their processes and ask them to break down their SEO campaigns so you can be sure that they build everything organically and that they’re not utilizing any Black Hat SEO methods for their clients.
Common Black Hat Techniques in SEO
Google penalizes black hat methods, whether intentional or unintentional. It’s critical to understand what goes into your SEO strategy, especially if it demonstrates evidence of unnatural, unethical practices. The following are the most prevalent Black Hat SEO strategies:
Most SEOs will deny doing it. Reputable SEOs overtly oppose purchased link development, and for good reason: Buying or selling links is a violation of Google’s Webmaster Guidelines and will result in a penalty if found.
A #1 Orlando SEO service provider Web Daytona found that 2 out of 5 new clients came from previous SEO agencies utilizing Black Hat SEO techniques which heavily focused on purchasing backlinks from private link vendors and Fiverr sellers. This study also revealed that most of the companies who used Black Hat SEO as their strategy eventually were impacted by some sort of penalty or encountered difficulty in future rankings.
Purchasing links is an approach that holds a lot of risk and is frequently associated with Black Hat SEO. Buying backlinks might land you in a lot of trouble if done incorrectly. We realize that some SEO firms see this as a simple technique to gain connections that will quickly boost your rankings. However, the hazards are too great, and it is not worth the risks.
Keyword stuffing is a Black Hat SEO strategy that is regarded as spam. This is the technique of inserting the keywords you want to rank for into your website’s meta tags, on-site content, and anchor texts, giving you an unfair edge in search engines.
Years ago, this procedure was thought to be accurate. Although, in today’s world, it is frowned upon and discouraged by search engines. Historically, keyword stuffing was a powerful SEO tactic that might propel your material to higher search engine ranks.
Regrettably, that is no longer the case. Keyword stuffing is no longer beneficial to your search rankings. Keyword stuffing might also cause your website to fall in rankings, which is the contrary of what you want.
Duplicate Content isn’t entirely Black Hat SEO, but it is a strategy that should be avoided if someone is planning a Black Hat campaign to rank their website. Google does not formally establish that it is harmful to your results since Google crawlers recognize that disseminating a certain piece of material across all platforms might benefit the truth.
Although there is a limit to this, the majority of search engines want to promote unique content for the public, and having too much content of the same thing become duplicated will not only be detrimental to the credibility of your brand’s website, but it will also slightly harm your website’s increasing movement on SERPs.
Link spamming occurs when you add links on websites, discussion boards, forums, blog comments, directories, and other places. Link spammers place backlinks on pages and websites without regard for context in order to manipulate search engine results and boost your website’s ranking.
Many SEO experts believe that generating original content that works for your audience and making correct use of links is enough to develop a healthy growth on SERPs. When certain professionals have a goal of ranking their clients higher, they will go to any length to achieve that aim.
Links should be earned rather than purchased or imposed onto a certain audience. Be aware that if you are a respectable website providing backlinks to another website, if their website is not reliable or has incorrect information, it may harm your website’s ranks as well.
Cloaking entails displaying one piece of material to consumers while displaying a separate piece of content to search engines. Websites using black hat SEO will do this in order for their content to rank for a number of unrelated phrases. Spam websites will frequently use this to avoid a search engine bot discovering the spam material they deliver to consumers.
It is permissible to tailor your content to various user groups. You might, for example, reduce the size of your website when someone views from a mobile device. You might even modify the language of a website based on the country from which someone is visiting. To support its content, a popular publication may alter the advertising that shows on a page. These are perfectly acceptable instances. So long as you’re not merely modifying the material that search engine crawlers see.
There are no hard and fast rules for determining what is and is not appropriate; the best advice is to ask yourself, “Does what you aim to do solve for the user?” If it does, then it’s OK. Search engine bots that crawl your site should be treated the same as any other visitor.
It would be incorrect to believe that all black hat SEO strategies are employed to rank for personal gain. Some SEO professionals employ negative SEO to try to lower their competitors’ ranks. Consider utilizing the same black hat SEO strategies to boost ranks on a website you’re attempting to rank, but having someone else do the same thing to you.
Be wary of these unethical techniques; this is typically used to point out a large number of faulty backlinks to someone else’s domains in the hopes that they would be penalized, allowing them to come in and take over those ranks.
The saying quality over quantity plays a huge part when it comes to comparing black hats to white hats. As appealing as it sounds to rapidly get your website on the first page, the reality hits when coming to the realization that you must put in the active effort and instill patience with any SEO campaign.
Rome wasn’t built in a day and if it was, let’s be honest, it wouldn’t be standing how long it’s been standing today. Architects took their time and calculated effort into creating such a historical site, now, it’s one of the most historical destinations in the whole world.
As a result, whether you are considering entering the SEO sector, hiring an agency to improve your SEO, or simply studying out of curiosity, learn more White Hat SEO methods rather than Black Hat SEO tactics. It will benefit you in the long term, and you will be resistant to any harm caused by Black Hat SEO.
Also Read: Top 10 Best Orlando SEO Companies
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