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TikTok is great for entertainment, getting famous, making sales, staying connected with current trends, networking with brands and influencers, and encouraging creativity.
The app was originally called Musicl.ly and didn’t experience much success until late 2017, when technology development company, ByteDance, acquired the app for $800 million. They launched it the same year and made huge modifications, turning the original app that was basically for teens to edit their videos of singing, dancing, and lip-syncing into a social platform that racked up over 500 million active users within just two years.
The app has surpassed the daily downloads of all the big guys in the field and was the most downloaded app in the AppStore in 2018. While this app is not showing any signs of slowing down, it’s time to take advantage of the momentum and benefit from its outstanding features.
TikTok Is Great For Killing Time
The one thing every social media platform struggles with, eventually, is boring content. This is the same reason why many people are “Team Facebook” or “Team Snapchat” or “Team Grindr”…you know. Those who get on Facebook don’t really go on Snapchat, and those who get on Snapchat don’t really get on Instagram or Facebook. This applies to most other social media platforms, as well.
All of these platforms are losing engagement, while TikTok focuses specifically on engagement. There is no boring content, here. It’s all entertainment.
Let’s say you are scrolling through the homepage and you find a boring video. You can just scroll once more and there will be a video you find enjoyable. When you are on a lunch break or trying to kill time, TikTok is the only app you need for your daily entertainment. Videos between 15 and 45 seconds long, and content is super engaging.
Almost Anyone Can Get Famous
This app has made more people’s dreams come true than Disneyland. You see, back in the day, when you wanted to get famous, you had to network, take acting classes, do some modeling, go through dozens of interviews and, most importantly, you had to know someone in the industry.
Now, things are different and as the world progresses forward with technology it is easier to be discovered than ever. Other giant social media platforms like Facebook, Snapchat, Instagram, Facebook, and Twitter did a great job giving ordinary people the ability to get noticed. And a lot of people did but, eventually, it got harder and harder for new talents to rise up.
TikTok, on the other hand, took things to a-whole-nother level. They created a new culture on the platform with trendy challenges anyone can do, hashtags that let everyone be discovered, and so much more. You could have no talent and still go viral. You could be the most boring person on the earth and still trend. Trust me: I’ve seen plenty of dead boring TikTokers.
I mean, why not look at my 70-year-old grandfather? Grampa Charles ended up racking up 1.3 million followers in just a few months, and his posts are…well, they’re special.
If he can do it, trust me: you can too. Charles barely knows how to use his iPhone 6, and he’s more famous than you. Think about that for a second.
TikTok Is Great For Making Sales
Not only is TikTok great for killing time during that 10-minute smoking break, but how about turning those 10 minutes into creating a 30-second TikTok video that could potentially reach 1,000,000 views?
Ok, let’s keep it real now…
…maybe 50,000. Which is not so far fetched, with TikTok’s algorithm. That is another topic, though (specifically how to get more followers on TikTok). Take Gary Vela, for instance: this online marketer recently shared tips on how he generated over $7,000 in sales using TikTok, in his article “How to use TikTok to generate more sales“.
So, next time you are on your break, make it productive and remember: if you are wondering what TikTok is good for, it could potentially be one of the newest ways to increase your bottom line or make that extra cash to pay that insurance bill.
TikTok Keeps You Up-To-Date With Current Trends
From time to time, there are a lot of things that trend on other social media platforms and, sometimes, we only find out about those trends long after they were a thing.
Ladies and gentlemen: TikTok has changed that. You now no longer have to feel left out. When something is trending, you know, because it’s the first thing you’ll see on your home page. Not ten days later, once all the cool kids have had their fun already. Right now, where all the not cool kids can get in, too.
You’ll see your buddy doing it, right there in your feed, where you can quickly catch up with everything. TikTok keeps you relevant in today’s world.
Awakening The Creativity Within
There are many people online who think they have no talent. Go through Quora or Reddit or any social media platform, and you will see many people saying they “just can’t do it”. What they actually mean is that they don’t know how to do it. Yet.
Luckily for them and you and everyone else, anyone can “do” TikTok. Anyone can make a TikTok video. Anyone can pick a song. Most importantly, the great thing you will love about this app is that it gives you a creative framework you can play around with.
You make a video you think might not is all that good and, next thing you know, the final result after edits and everything else, is a whole new animal. This application truly inspires a new character inside you, even after just one video. You can easily develop the motivation to make a second, and then a third, and fourth. Before long, it’s game over: you are officially a TikTok master.
Connect With Brands and Influencers
This is especially good for businesses. You can easily connect with other brands and reach out to influencers to collaborate. It has never been easier, and the playing field has never been more level.
Think you’re just getting started out on TikTok, so who would want to speak to you? Some of the biggest names in the world are “just getting started out”, here. They’re all discovering this exciting new thing at the same time as you, and they’re looking at what you’re saying.
Reach out to influencers. Do duets with celebrities. If Twitter was the start of the rich and famous rubbing shoulders with everyday people, TikTok is the next step in that evolution. Don’t be scared. The world is waiting to hear from you.
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